Digital Marketing for Beginners

About Course
Course Overview
This beginner-friendly course provides a comprehensive introduction to digital marketing, equipping learners with the knowledge and tools needed to develop and execute basic digital marketing strategies. Through interactive lessons, practical exercises, and hands-on projects, participants will gain confidence in concepts like SEO, social media marketing, email campaigns, and analytics.
Digital Marketing for Beginners: Unlock the Power of Online Marketing
Step into the dynamic world of digital marketing with this beginner-friendly course designed to equip you with essential skills and strategies to thrive in today’s online marketplace. Over four weeks, you’ll master the foundational concepts of digital marketing, from understanding SEO and creating compelling social media campaigns to crafting engaging email marketing strategies and analyzing performance metrics.
This course combines expert instruction with interactive activities, hands-on projects, and practical tools to help you apply your knowledge in real-world scenarios. Whether you’re an entrepreneur looking to grow your business, a professional exploring new career opportunities, or simply curious about the field, this course will empower you to confidently navigate the digital marketing landscape.
By the end of the course, you’ll have a comprehensive understanding of key digital marketing channels, the customer journey, and how to create impactful campaigns that drive results. Join us to transform your marketing skills and unlock the potential of the digital world.
What Will You Learn?
- Understand the fundamentals of digital marketing and its key components.
- Create and implement a basic SEO strategy to optimize website visibility.
- Design and execute engaging social media marketing campaigns.
- Plan and run email marketing campaigns using best practices.
- Analyze digital marketing performance using basic tools like Google Analytics.
Course Content
Index
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Table Of Contents
Chapter 1: What is Digital Marketing?
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📘 Understanding Digital Marketing in Simple Words
Chapter 2: Why is it Important?
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📘 Why is Digital Marketing So Important?
Chapter 3: Traditional vs Digital Marketing
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📘 What’s the Difference?
Chapter 4: Channels of Digital Marketing
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📘 What Are Digital Marketing Channels?
Chapter 5: Social Media Marketing (SMM)
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📘 What is Social Media Marketing?
Chapter 6: Search Engine Optimization (SEO)
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📘 What is SEO?
Chapter 7: Search Engine Marketing (SEM)
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📘 What is SEM?
Chapter 8: Content Marketing
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📘 What is Content Marketing?
Chapter 9: Email Marketing
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📘 What is Email Marketing?
Chapter 10: Affiliate Marketing
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Chapter 10: Affiliate Marketing
Chapter 11: Influencer Marketing
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📘 What is Influencer Marketing?
Chapter 12: YouTube & Video Marketing.
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What is YouTube & Video Marketing.
Chapter 13: Paid Ads (Google Ads Basics)
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📘 What Are Paid Ads?
Chapter 14: Remarketing & Retargeting
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🔄 What Is Remarketing & Retargeting?
Chapter 15: Mobile Marketing
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📱 What Is Mobile Marketing?
Chapter 16: Digital Marketing Tools
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📘 What Are Digital Marketing Tools?
Chapter 17: How to Build a Digital Strategy
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📘 What is a Digital Strategy?
Chapter 18: KPIs & Performance Metrics
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📘 What Are KPIs?
Chapter 19: Google Analytics (Basics)
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📘 What is Google Analytics?
Chapter 20: Digital Marketing Career Paths
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📘 What Careers Can You Build in Digital Marketing?
Chapter 21: How to Start Freelancing in DM
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📘 What Is Freelancing in Digital Marketing?
Chapter 22: Real World Examples / Case Studies
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📚 Why Case Studies Matter
Chapter 23: Summary + Do’s & Don’ts
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📘 Summary of Digital Marketing
Chapter 24: Practice Questions / Worksheet
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📝 Practice Questions:
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Digital Marketing Quiz (Chapter 24)