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Digital Marketing for Beginners

Categories: Digital Marketing
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About Course

Course Overview

This beginner-friendly course provides a comprehensive introduction to digital marketing, equipping learners with the knowledge and tools needed to develop and execute basic digital marketing strategies. Through interactive lessons, practical exercises, and hands-on projects, participants will gain confidence in concepts like SEO, social media marketing, email campaigns, and analytics.

 

Digital Marketing for Beginners: Unlock the Power of Online Marketing

Step into the dynamic world of digital marketing with this beginner-friendly course designed to equip you with essential skills and strategies to thrive in today’s online marketplace. Over four weeks, you’ll master the foundational concepts of digital marketing, from understanding SEO and creating compelling social media campaigns to crafting engaging email marketing strategies and analyzing performance metrics.

This course combines expert instruction with interactive activities, hands-on projects, and practical tools to help you apply your knowledge in real-world scenarios. Whether you’re an entrepreneur looking to grow your business, a professional exploring new career opportunities, or simply curious about the field, this course will empower you to confidently navigate the digital marketing landscape.

By the end of the course, you’ll have a comprehensive understanding of key digital marketing channels, the customer journey, and how to create impactful campaigns that drive results. Join us to transform your marketing skills and unlock the potential of the digital world.

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What Will You Learn?

  • Understand the fundamentals of digital marketing and its key components.
  • Create and implement a basic SEO strategy to optimize website visibility.
  • Design and execute engaging social media marketing campaigns.
  • Plan and run email marketing campaigns using best practices.
  • Analyze digital marketing performance using basic tools like Google Analytics.

Course Content

Index

  • Table Of Contents

Chapter 1: What is Digital Marketing?

Chapter 2: Why is it Important?

Chapter 3: Traditional vs Digital Marketing

Chapter 4: Channels of Digital Marketing

Chapter 5: Social Media Marketing (SMM)

Chapter 6: Search Engine Optimization (SEO)

Chapter 7: Search Engine Marketing (SEM)

Chapter 8: Content Marketing

Chapter 9: Email Marketing

Chapter 10: Affiliate Marketing

Chapter 11: Influencer Marketing

Chapter 12: YouTube & Video Marketing.

Chapter 13: Paid Ads (Google Ads Basics)

Chapter 14: Remarketing & Retargeting

Chapter 15: Mobile Marketing

Chapter 16: Digital Marketing Tools

Chapter 17: How to Build a Digital Strategy

Chapter 18: KPIs & Performance Metrics

Chapter 19: Google Analytics (Basics)

Chapter 20: Digital Marketing Career Paths

Chapter 21: How to Start Freelancing in DM

Chapter 22: Real World Examples / Case Studies

Chapter 23: Summary + Do’s & Don’ts

Chapter 24: Practice Questions / Worksheet

Student Ratings & Reviews

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Kunal Solanki
5 months ago
i love it